The Problem: Why Most Small Businesses Fail to Win Corporate Contracts
The biggest myth in supplier diversity?
👉 “If I just get one chance, I’ll prove myself.”
But corporate buyers don’t take risks. And right now, they see your small business as a risk.
🚧 The 3 Roadblocks Keeping You Stuck on the Sidelines:
❌ They think your business lacks the resources & capacity.
❌ They believe you don’t understand their business, industry, or supply chain.
❌ They see too much risk in awarding you a contract.
🔥 If you don’t address these objections upfront, you’ll keep hearing ‘No’—even when you’re qualified.
But what if you could overcome every one of these objections—before they even say them?
The Solution: A Proven System to Win Fortune 500 Contracts
The Business Partner Blueprint Masterclass gives you the exact playbook to:
✅ Position yourself as a must-have supplier (so buyers see you as an asset, not a risk).
✅ Create strategic alliances that help you scale fast (without overextending your business).
✅ Navigate corporate procurement like an insider (so you can close multi-year deals with confidence).
📢 Stop guessing. Start winning.
What You’ll Learn in This Masterclass
🔹 Modules 1-2: Landing Corporate Contracts Blueprint
✔️ How to position your business as a trusted corporate partner
✔️ The exact steps to get your foot in the door—and stay there
🔹 Module 3-4: The Solution Partner Blueprint
✔️ How to form strategic alliances that instantly boost your capacity
✔️ The framework for picking the right partners (and avoiding costly mistakes)
🔹 Module 5-6: The Customer Partner Blueprint
✔️ The insider secrets of corporate procurement (so you’re always “corporate-ready”)
✔️ How to turn one contract into a pipeline of multi-year deals
🎯 No fluff. Just results-driven strategies you can implement immediately.
Is This Masterclass Right for You?
🔹 You’ve struggled to secure large corporate contracts and don’t know what’s missing.
🔹 You keep getting told “You’re too small” or “You’re not ready yet.”
🔹 You want to win multi-year deals that scale your business—without burnout.
🔹 You know you need a better strategy, not just more networking.
If this sounds like you, you’re exactly who this Masterclass was built for.
FAQs: Still Have Questions? We’ve Got Answers.
❓ Will this work if I’ve never sold to a Fortune 500 company before?
Absolutely! The framework was designed for small business owners just like you—even if you’ve never landed a corporate contract before. You’ll learn exactly how to position your business to become a trusted supplier.
❓ How fast can I expect to see results?
Results depend on your starting point, but most students see a transformation in how they approach corporate buyers within weeks. Many secure strategic alliances and buyer meetings within the first few months.
❓ What if I don’t have strategic partners yet?
No problem! The course walks you through the entire process of finding, evaluating, and negotiating profitable strategic alliances—even if you’ve never done it before.
Why Enroll Now?
🔹 The longer you wait, the more opportunities you miss.
🔹 Every day, corporate buyers are awarding contracts—to businesses that look corporate-ready.
🔹 Will they choose you—or your competitor?
🎯 Make today the day you take action.
Your Time is Now
The Business Partner Blueprint Masterclass isn’t just another course. It’s the roadmap to transforming your small business into a high-value corporate supplier.
🔹 If you’re tired of hearing NO, let’s turn it into a YES.
🔹 If you’re done guessing, let’s follow a proven strategy.
🔹 If you’re ready to stop chasing contracts and start winning them, this is your moment.
Curriculum
- Introduction (9:51)
- Lesson 6 - Core - Customer Strategy and Relationships (8:04)
- Lesson 7 - Core - Employee Development and Satisfaction (8:03)
- Lesson 8 - Core - Quality, Process Improvement and Change Management (12:34)
- Lesson 9 - Core - Financial Analysis, Reporting, and Capital Management (8:07)
- Lesson 10 - Core - Management Responsibility (5:38)
- Lesson 11 - Core - Customer Acquisition (11:10)
- Lesson 12 - Core - Product Development (5:35)
- Lesson 13 - Core - Product Service Delivery (7:38)
- Lesson 14 - Core - Accounting Management (6:48)
- Lesson 15 - Core - Technology Management (8:11)
- Introduction - Stage 1 - Opportunity (8:10)
- Lesson 1 - Stage 1 - Opportunity - Strategic vs Tactical (9:50)
- Lesson 2 - Stage 1 - Opportunity - Reasons to Form Alliances (14:56)
- Lesson 3 - Stage 1 - Opportunity - 5 Needs An Alliance Partner Addresses (3:12)
- Lesson 4 - Stage 1 - Opportunity - 5 Needs An Alliance Partner Addresses - Agility (3:20)
- Lesson 5 - Stage 1 - Opportunity - 5 Needs An Alliance Partner Addresses - Cost (3:57)
- Lesson 6 - Stage 1 - Opportunity - 5 Needs An Alliance Partner Addresses - Resource Augmentation (4:04)
- Lesson 7 - Stage 1 - Opportunity - 5 Needs An Alliance Partner Addresses - Increase Capacity (2:30)
- Lesson 8 - Stage 1 - Opportunity - 5 Needs An Alliance Partner Addresses - Speed (3:09)
- Lesson 9 - Stage 1 - Opportunity - How To Form An Alliance (6:53)
- Introduction - Stage 2 - Relationship (1:42)
- Lesson 10 - Stage 2 - Relationship - Timing (6:45)
- Lesson 11 - Stage 2 - Relationship - Financial Resources (3:25)
- Lesson 12 - Stage 2 - Relationship - Human Capital (4:15)
- Lesson 13 - Stage 2 - Relationship - Support Networks (4:43)
- Lesson 14 - Stage 2 - Relationship - Partner Compatibility (8:52)
- Lesson 15 -Stage 2 - Relationship - Business and Personal Aspect Intro (1:32)
- Lesson 16 - Stage 2 - Relationship - Business Aspect Key Considerations Part 1 (7:01)
- Lesson 17 - Stage 2 - Relationship - Business Aspect Key Considerations Part 2 (7:42)
- Lesson 18 - Stage 2 - Relationship - Personal Aspect (5:27)
- Introduction - Stage 3 - Structure (1:25)
- Lesson 19 - Stage 3 - Structure - Criteria (5:50)
- Lesson 20 - Stage 3 - Structure - Types of Alliances (5:30)
- Lesson 21 - Stage 3 - Structure - Types of Structures (4:16)
- Lesson 22 - Stage 3 - Structure - Review (2:49)
- Lesson 22 - Stage 3 - Structure - Review
- Introduction - Stage 4 - Negotiate (2:52)
- Lesson 23 - Stage 4 - Negotiate - Overview (2:03)
- Lesson 24 - Stage 4 - Negotiate - Prepare and Plan (10:20)
- Lesson 25 - Stage 4 - Negotiate - Dialogue (12:45)
- Lesson 26 - Stage 4 - Negotiate - Proposal (5:57)
- Lesson 27 - Stage 4 - Negotiate - Bargaining (10:11)
- Lesson 28 - Stage 4 - Negotiate - Problems To Avoid (3:11)
- Lesson 29 - Stage 4 - Negotiate - Problems To Avoid - Lack of Consensus (3:48)
- Lesson 30 - Stage 4 - Negotiate - Problems To Avoid - Lack of Trust (6:04)
- Lesson 31 - Stage 4 - Negotiate - Problems To Avoid - Lack of Candor (3:14)
- Lesson 32 - Stage 4 - Negotiate - Problems To Avoid - Lack of Respect (5:18)
- Lesson 33 - Stage 4 - Negotiate - Problems To Avoid - Lack of Caring (4:21)
- Lesson 34 - Stage 4 - Negotiate - Problems To Avoid - Insufficient Collaboration (4:37)
- Lesson 35 - Stage 4 - Negotiate - Problems To Avoid - Lack of Recognition (4:55)
- Lesson 36 - Stage 4 - Negotiate - Problems To Avoid - Lack of Integration (7:09)
- Lesson 37 - Stage 4 - Negotiate - Problems To Avoid - Improper Alignment (7:23)
- Lesson 38 - Stage 4 - Negotiate - Problems To Avoid - Lack of Authority (2:52)
- Lesson 39 - Stage 4 - Negotiate - Problems To Avoid - Not Invested (4:44)
- Lesson 40 - Stage 4 - Negotiate - Problems To Avoid - Insufficient Autonomy (4:02)
- Lesson 41 - Stage 4 - Negotiate - Contract Templates and Legal Resources (6:58)
- Lesson 42 - Stage 4 - Negotiate - Exit Strategy (5:29)
- Introduction - Stage 5 - Marketing (1:44)
- Lesson 43 - Stage 5 - Market - Introducing and Marketing Alliances (11:30)
- Lesson 44 - Stage 5 - Market - Marketing Strategy (4:53)
- Introduction - Stage 6 - Manage (2:26)
- Lesson 45 - Stage 6 - Manage - Problems to Avoid (3:53)
- Lesson 46 - Stage 6 - Manage - Problems to Avoid - Dispute Resolution (5:22)
- Lesson 47 - Stage 6 - Manage - Measuring Effectiveness - Balanced Scorecard (7:09)
- Lesson 48 - Stage 6 - Manage - Measuring Effectiveness - Balanced Scorecard - Financial Perspective (2:28)
- Lesson 49 - Stage 6 - Manage - Measuring Effectiveness - Balanced Scorecard - Learning and Growth Perspective (4:03)
- Lesson 50 - Stage 6 - Manage - Measuring Effectiveness - Balanced Scorecard - Business Process Perspective (4:32)
- Lesson 51 - Stage 6 - Manage - Measuring Effectiveness - Balanced Scorecard - Customer Perspective (9:02)
- Lesson 52 - Stage 6 - Manage - Measuring Effectiveness - Measures (4:12)
- Lesson 53 - Stage 6 - Manage - Exit Strategy (4:50)
- Customer Partner Blueprint - Introduction (3:37)
- Lesson 1 - Key Definitions (9:56)
- Lesson 2 - The Evolution of Procurement (13:06)
- Lesson 3 - Procurements Role For Success (6:01)
- Lesson 4 - The Paradigm Shift (5:03)
- Lesson 5 - Key Definitions (9:47)
- Lesson 6 - Roadmap to Success (13:23)
- Lesson 7 - Sourcing Strategies (8:22)
- Lesson 8 - Supplier Management - Customer Requirements (3:51)
- Lesson 9 - Supplier Management - Information Elements (5:53)
- Lesson 10 - Understanding Supplier Value (18:45)
- Part 2 - Customer Partner Blueprint - Introduction (6:38)
- Lesson 11 - 7Cs - Credentials (4:54)
- Lesson 12 - 7Cs - Credibility (2:13)
- Lesson 13 - 7Cs - Credibility - Alliance Capabilities (3:22)
- Lesson 14 - 7Cs - Credibility - Alliance Approach (6:41)
- Lesson 15 - 7Cs - Credibility - Alliance Profile (7:25)
- Lesson 16 - 7Cs - Credibility - Alliance Performance (7:36)
- Lesson 17 - 7Cs - Capacity (1:03)
- Lesson 18 - 7Cs - Capacity - Locations (4:33)
- Lesson 19 - 7Cs - Capacity - Inventory (4:10)
- Lesson 20 - 7Cs - Capacity - Service Capability (2:27)
- Lesson 21 - 7Cs - Capacity - Staffing (5:39)
- Lesson 22 - 7Cs - Capacity - Available Resources (2:24)
- Lesson 23 - 7Cs - Capacity - Financial Stability (4:48)
- Lesson 24 - 7Cs - Competency (1:54)
- Lesson 25 - 7Cs - Competency - Approach to Total Cost of Ownership (10:55)
- Lesson 26 - 7Cs - Competency - Total Cost of Ownership Example (6:42)
- Lesson 27 - 7Cs - Competency - Four Ways Suppliers Add Value (5:59)
- Lesson 28 - 7Cs - Competency - Value Analysis (7:28)
- Lesson 29 - 7Cs - Competency - Demonstrated Savings Performance (4:32)
- Lesson 30 - 7Cs - Competency - Implementation Plan (3:59)
- Lesson 31 - 7Cs - Competency - Implementation Roll-Out (8:09)
- Lesson 32 - 7Cs - Competency - Alliance Business Plan (4:29)
- Lesson 33 - 7Cs - Competency - Reporting Capabilities (4:03)
- Lesson 34 - 7Cs - Competency - Supplier Performance Metrics (7:52)
- Lesson 35 - 7Cs - Competitiveness (3:24)
- Lesson 36 - 7Cs - Competitiveness - Value Added Services (9:13)
- Lesson 37 - 7Cs - Competitiveness - Key Differentiators (2:45)
- Lesson 38 - 7Cs - Competitiveness - Leading Edge Capabilities (2:16)
- Lesson 39 - 7Cs - Competitiveness - Research (3:29)
- Lesson 40 - 7Cs - Competitiveness - Value Added Relationships (2:05)
- Lesson 41 - 7Cs - Customer Service (1:57)
- Lesson 42 - 7Cs - Customer Service - Error Monitoring (3:12)
- Lesson 43 - 7Cs - Customer Service - Feedback and Follow-Up Process (5:15)
- Lesson 44 - 7Cs - Customer Service - Problem Resolution and Escalation (4:36)
- Lesson 45 - 7Cs - Customer Service - Account Management and Account Sponsorhip (10:51)
- Lesson 46 - 7Cs - Customer Service - Accountability (2:57)
- Lesson 47 - 7Cs - Capital (5:58)
- Lesson 48 - Supplier Management (2:54)